BANANA BOAT SUNSCREEN

PROTECT THE FUN: THE PRODUCT SHOOT

”My kid stands perfectly still when I put sunscreen on him.” - said No One Ever.

Fun is full of energy, action, silliness, play, speed, and general reckless abandon. So when Banana Boat wanted to bring its brand identity “Protect the Fun” to life through a product-in-use photoshoot, we knew perfectly posed shots wouldn’t cut it.

That’s why we partnered with the photographer Justin Bettman to capture authentic moments that show fun in action- whether it be a family soccer game, playing in the ocean, or sliding down the play-set. Because Banana Boat never stops the fun, we protect it.

We shot 36 separate products, over 2 days, with 8 set ups, 2 families, 3 kids, and lots of juice packs. The shoot took place during Covid with all casting and production over zoom.

The photographs will be distributed to Banana Boat’s global teams for use on e-commerce platforms, social media, and other communication channels.

Photographer: Justin Bettman
With ECD: Chris Rowson
Senior AD: Dan Pappas
Producer: Ingrid Adamow

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