Panda Snacks
PRODUCT INNOVATION, BRANDING, AND CREATIVE
We concepted and created an American-Asian snack line for Panda Express.
Why you ask? Let me explain.
#1 There is no strong Asian brand in the snack aisle.
#2 Americans already know and love Panda Express's brand of American-Asian.
#3 The opportunity for kick-ass flavors is endless.
Most importantly, it would be foo-king delicious.
Packaging and Promotion
in-store: SUPERMARKET
IN STORE: PANDA EXPRESS
Out of Home
With Will Luck
Illustrations by Annie Shepard and Michael Arroyo
From a project with:
Jass Sosa- Strategy
Harding Coughter- Experience design
Colin McCool- Creative Brand Management
More Work
