“Be Water my friend” - bruce lee

AQUAFIT

PRODUCT INNOVATION AND BRANDING

Fitness is one of the fastest growing market categories. Yet despite a glut of luxury gyms for cycling, yoga, and aerobics, there is nothing for aquatic enthusiasts. That’s why we developed AquaFit, a luxury aquatic fitness lifestyle brand.

Below you’ll see the concept development, branding, and roll out of AquaFit. For now the AquaFit brand is concept-only but we hope to one day take it to market.

At the core of AquaFit are high-intensity low-impact pool workouts. The classes would combine underwater dance and aerobics set to Beyoncé, Bad Bunny, and Bieber. Since many people are hesitant to get wet, AquaFit would feature an elevated locker room experience that makes getting in and out of the pool feel like a trip to the spa. The brand experience doesn’t end when your hair is dry, AquaFit’s fun and vibrant merchandise and social media continues activate and grow our water tribe.

Logo Design and Branding

Social

Swag

With Strategist Shabina Aslam, CW Brendan Howard, XD Moose Muscatow, Brand Managers Chelsea Sams and Hieu Nguyen

More Work